It would have to be the perfect accompaniment to what I consider to be a perfect state of being. As I get older that state has come to mean more by way of reclusive contemplation. I want to expand the uncluttered space around me to savour mastery of form, material, colour, depth and balance. I want to be able to look at that one watch and see it as a symbol of human successes and failures, accolades and set backs: a watch that represents pioneering spirit, an uncompromising approach, and fragile beauty. Through all of this I want a watch that minutely captures romance, classicism and a purity of vision that separates it and its wearer (me) from mundane reality. It must be able to transport me not just outside of myself, but into levels of stillness within.

Mimetic Theory of Desire Humans are like sheep.

We don’t know what we want, so we imitate each other. Instead of creating our own desires, we desire the same things as other people. The entire advertising industry is built on this idea. This does not even need an explanation! Resist the temptation to buy watches simply because they’re deemed popular by other collectors. Cultivate your own tastes and preferences, and focus on acquiring watches that genuinely resonate with you.

Decision - Decision - Decision ~